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Excellent Ad Dollars Spent

There is advertising campaign that has recently impressed me . Burker King has launched it's new "Burger King Freakout" campaign which shows real people's reactions to a fake corporate decision to get rid of their best selling product - The…

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Be Observant

During one of my MBA courses a group of us had the task of helping a local company make a strategic decision using the Analytic Hierarchy Process (AHP). One of my group members spoke up about a project she was…

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Be Careful How You Redline

Startups are stressful. By nature, they remove many of the safety nets that larger companies can afford. Distractions are deadly and losing focus for a small amount of time can be devastating. Finding the right people to fill the correct…

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