This was first posted at the Premium Turbos blog, but the site seems to be…
There is advertising campaign that has recently impressed me . Burker King has launched it’s new “Burger King Freakout” campaign which shows real people’s reactions to a fake corporate decision to get rid of their best selling product – The Whopper.
I have always been a fan of putting people in real world, slightly uncomfortable situations and recording their reactions. It is this exact reason that I enjoy the comedy of Sacha Baron Cohen [Other Posts: What Entrepreneurs Can Learn from Borat (take 2), Jagshemash!,The True Inspiration for Borat?]
I think this ad campaign deserves credit for identifying the the passion people have for a given product and breaking the norm. Logically, no one expects a company to get rid of one of their best selling products and that is exactly what they played upon with this prank.
The company took it a step further and started to replace the Whopper with burgers from other joints like McDonalds and Wendy’s. This is an excellent way to showcase the primary difference between the two. BK flame broils their burgers while the other guys fry them.
Watch out for the Punk’d knockoff “You’ve been fried.”Here is an example video: