Apple MacBook Air Song – When selling out makes sense.

Apple does it again. I could easily dive into how Apple is leader in innovation, but I would like to focus on a different aspect of Apples skill set. Watch this commercial and then I’ll get to the soul of my post.

https://www.youtube.com/watch?v=E98Eyl5Et0w

There were times this past week after watching this commercial that I found myself unconsciously dropping a “la la la” here and there. What a catchy tune. This got me to track down Israeli pop star Yael Naim’s ‘New Soul’ and to plop down a buck over at my iTunes account. As James Sullivan points out at spinner.com

And she’s the latest example of how quickly selling out went from being an unforgivable indiscretion to an admirable career move, the savvy underwriting of your still-righteous indie career. In ‘New Soul,’ the singer blithely finds herself “making every possible mistake.” Latching onto Apple’s latest product roll-out won’t be one of them.