For this post I decided to keep it close to home and interview my older…
Pennsylvania University gals respond to Saturday Night Lives’ Digital Short “Dick in a Box” from Andy Samberg and Justin Timberlake.
Inside Music Media has a great post on why this is such a great viral video.
Oh, did I mention — no digital rights management. You can steal it, refer it, use it as much as you like.
These two young entrepreneurs could also teach the labels about marketing, too. Their web site has related, unpretentious writing about the parody and what they plan to do in the future for an encore. They know a thing or two about marketing. They auctioned off their “box”, the one wrapped in a red ribbon and appearing in the video, on eBay for $1,525. They now plan to donate it to a Philly-area charity (Yo Yo Yo). They’ve got links to Keith Olbermann’s MSNBC “Countdown” show where the hard hitting Olbermann was as taken by these girls as I was when he featured them Friday night.
And, Leah Kaufman can sing!
– Jerry Del Colliano
Here is where it all started: